Stopify
An innovative approach to help smokers quit their unhealthy habits.
Tools Used
Project Overview
Stopify is a dedicated platform aimed to assist smokers at quitting their unhealthy habits. We understand how challenging the process of quitting smoking can be, which is why we innovated a solution and strong support to help smokers on their journey towards smoking freedom.
The problem statement
Many people struggle to quit smoking due to a lack of support and motivation, posing a significant challenge to their overall well-being.
Project Goals
To create an application that helps build & track healthy habits
Encourage / motivate users to take action
Create awareness about the unhealthy lifestlyle
User problems
Smokers encounter a significant challenge when attempting to quit smoking due to the absence of a comprehensive support system and resources.This lack of support makes it difficult for smokers to stay motivated and effectively break free from their smoking habit, ultimately hindering their journey towards a healthier lifestyle.
Lack of awareness about the health issues that smoking can cause
They don’t have a roadmap to lead a healthier lifestyle
Possible Solutions
Based on the all the information collected through research and findings, I figured that an application will require following functionality to promote a healthy lifestyle
Provide users the ability to control / edit and track their progress
Grant them freedom, by having “cheat days”
Inform them about healthy habits and show them a guided path towards building that habit
Create a new “challenges” flow that helps users feel rewarded by completing challenges and reaching milestones.
Create a platform that focuses on users following a step-by-step guide on quitting smoking.
Send reminders & daily notification to keep users aware of their upcoming tasks
Allow users to connect with their peers, to communicate or challenge them in building a habit or completing a task
Understanding the Problem
Before touching anything design, I wanted to understand the impact of smoking on public health, and what causes smokers to relapse.
According to Statistic Canada, around 3.2 million Canadians were either regular or occasional smokers in 2021, ranked #112 globally.
Primary Research
To better understand smokers, I conducted Q/A sessions with potential users who have experienced such challenges when trying to quit smoking.
During these research phase, I also tried to understand;
Why do people choose to become a smoker
Their challenges when trying to quit smoking
Their main goal for users to quit smoking
Secondary Research
In order to come up with solutions / features that will be helpful for users, I wanted to understand the psychology of how someone form smoking habits and why some smokers choose not to quit.
After gathering insights from interviews and discussion from people. I identified key elements that answer my initial concerns:
Ex-smokers started with incredibly small habits to help them stop smoking like chewing gum, and smoking less and less everyday;
Smokers who try to quit fear that they’ll lose their friends;
Smokers are concerned that their mental health issues will get worse;
Smokers rely solely on cigarettes do de-stress throughout the day;
The fear of failure. The idea of quitting seems impossible.
User Persona
Andy
Gender: Male
Age:30+
Bio
Andy is a game programmer who has been an avid smoker since a young age. In the midst of his busy life, he tried to quit smoking and start living a healthy lifestyle when realizing the long-term negative effects that smoking has.
Pain Points
I often find it difficult to manage and track the progress of daily habit forming tasks
Constantly needs a smoke break when stressed at work
Does not know how to set realistic goals
Needs a foundation for building healthier habits
Goals
Wants to enjoy a healthier work life balance
Wants to improve his physical & mental health
Allocate time and resources to manage multiple activities and build a healthy habit
Wireframes
Log-in/Sign up
Personal Questions about the user
Information Architecture
To get innovative solutions into the hands of your users, I needed to concentrate on idea generation. Based on my understanding of the problem, I brainstormed the Information architecture and user flow to ensure smooth experience for the users.
Hi-Fi Designs
Last Smoke
Smokers can quickly
view their last smoke to keep track and stay motivated
Daily-Check ins
Helps smokers develop a healthy
habit
Your next goal
A reminder to stay motivated
# Home Screen
Daily questionnaire
Words of motivation if they smoked
Words of motivation
They will finally have that sense of encouragement that they were lacking during research
# Daily Check-In
Milestone completed
Green circle to give a sense of success
Upcoming milestones
Users stay motivated to complete achievements
and gain rewards
#Cravings
#Statistics
Users can view their smoking history with the app and their progress
Users love to see their progress in real time, which is why I added features like money saved, mood, and days of life regained!
Key Learnings
It is important to timebox yourself when working on a solo project. You need to pay the right amount of attention to each step without spending too much time on just one part of the process.
Success & Failure Metrics
I will know the app is successful if it works for users to quit smoking without relapse. In addition, if I see 5-star ratings in the app store and newly registered users.
I will know that the app is failing if it does not help users to achieve quitting smoking and also if I see 3-star ratings (and below) in the app store.